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+91 80804 92427

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sanaullah7867@gmail.com

  • Mumbai
  • Maharashtra
  • India
About
My Journey

Driven by Design. Defined by Leadership.

Over 12 years shaping user experiences, building interfaces, and leading cross-functional teams to success across FinTech, SaaS, e-commerce, and enterprise platforms.

View My Work → Let's Connect ↗
- experience
My Story

Hello! I'm Sanaullah Khan — a Product Owner, UX Strategist, and Service Designer based in Mumbai, India.

With over 12 years of experience in the digital industry, I've helped businesses bring their ideas to life through thoughtful design, strategic product thinking, and a deep understanding of what users actually need — not just what they say they want.

My journey started in 2012 as a Graphic Designer, building a strong foundation in visual communication and digital creativity. Over the years, I evolved through UI Design, UX Strategy, Team Leadership, and eventually Product Ownership — developing a rare combination of design sensibility, technical fluency, and business understanding.

"I don't just design screens. I design systems, journeys, and experiences that people actually enjoy — and that businesses can measure."

Today, I work as a full-time Product Owner — leading initiatives across UPI, EMI integrations, eKYC, customer onboarding, GenAI support flows, and mobile-first journeys. And as the Founder of HNK Media, I apply the same product thinking to real business growth challenges every day.

What I Stand For

🧠
Systems Thinking
I design ecosystems — not just screens. Every touchpoint connects to a larger experience strategy.
📊
Outcome-Driven
Design decisions tied to KPIs, conversion, and measurable business impact — not just visual preference.
🤝
Cross-Functional Leadership
Equally comfortable in a design review, a sprint planning, a stakeholder presentation, or a code review.
🔬
Research-First
No assumptions. User research, contextual inquiry, and data inform every design decision I make.
⚡
Ship & Iterate
Agile at heart. I believe in shipping, measuring, and improving — not waiting for perfect.
🤖
AI-Native Designer
Generative AI, LLM UX, Photo Aging APIs — shipped as live features, not side experiments.
Career Journey

From pixels to products

A 12-year evolution — from Graphic Designer to Product Owner and UX Strategist, building across industries and scales.

2025 – 2026
Restaurant Revenue Transformation
Independent Consulting Project · F&B Industry

Led end-to-end transformation of a fine-dine + bar restaurant applying UX, operational strategy, and product thinking — driving measurable revenue growth in under 8 months.

  • Conducted deep customer behaviour research to identify positioning gaps and decision triggers
  • Redesigned physical service experience (seating, entry flow, bar visibility) to improve walk-ins
  • Optimised Zomato performance — ads, commissions, menu structure — to improve ROI and order volume
  • Directed menu redesign and food photoshoot, improving online conversion
  • Built a custom web-based system for inventory tracking, vendor management, sales analytics, and Zomato data integration
  • Implemented expiry-based promotion system, converting potential wastage into revenue
~70% revenue growth in under 8 months
2017 – 2025
Principal UX Designer & Product Strategist
ABC Designs · FinTech, Insurance, FMCG, Health

Led UX design strategy for enterprise web and mobile platforms. Transitioned into Product Owner role during COVID-19, leading large-scale virtual event projects for high-profile brands.

  • Directed UX for platforms across FinTech, Insurance, Health, and FMCG sectors
  • Introduced atomic design systems and Figma component libraries — reduced dev handoff errors by 40%
  • Led stakeholder workshops, sprint planning, and UX retros across cross-functional teams
  • Championed accessibility (WCAG 2.2) across all projects
  • Mentored a team of 6+ designers and developers
  • Managed large-scale virtual event projects for Amazon Prime, Axis Bank, Nestlé, NASSCOM, DBS Bank, IIFL, Colors TV, VOOT, and 20+ brands
Amazon Prime Axis Bank Nestlé NASSCOM DBS Bank IIFL Colors TV Viacom18
2019 – Present
Founder — HNK Media
Digital Experience Agency · Mumbai

Founded and currently running HNK Media — a creative and digital experience agency focused on branding, UX, and storytelling for businesses across India.

  • Services: SEO, Social Media Marketing, Web Design, Google/Meta Ads, Brand Identity, Content Marketing
  • Working with SMBs, startups, and growing brands across Mumbai and Pan-India
  • Applying product-level thinking to client growth strategies and digital campaigns
hnkmedia.com
2012 – 2017
Graphic Designer → Senior UI/UX Designer
Early Career Growth Phase

A 5-year evolution from executing UI mockups to leading complete UX design cycles for web and mobile platforms across finance, wellness, and e-commerce.

  • Started as Graphic Designer, advanced to UI Designer within the first year
  • Proactively learned HTML5, CSS3, Laravel Blade, and Git to bridge design-development gap — no formal training, YouTube and self-study
  • Built and maintained scalable UI kits and visual systems accelerating delivery consistency
  • Progressed to Team Lead in 2018 — managing developers and designers, delegating tasks, mentoring juniors
March – Sept 2012
UX/UI Designer
Sportz Interactive Pvt. Ltd.

First professional role — designed real-time, multilingual sports dashboards for Dubai Sports and the 2012 Olympics.

  • Integrated live data feeds for real-time score delivery
  • 15% improvement in page load speed and 20% growth in daily active users during the 2012 Olympics period
20% DAU growth during 2012 Olympics
Why Work With Me

The full digital
product lifecycle —
one person.

Whether you're a startup, agency, or enterprise — working with me means collaborating with someone who understands design, development, and strategy simultaneously.

  • 🎯
    Proven Product Ownership — Sprint planning, user stories, backlog management, and cross-functional coordination with Engineering, QA, Legal, and Business stakeholders.
  • 📈
    Revenue-Focused Design — Led initiatives driving ~70% revenue growth and 40% engagement gains. I tie design to KPIs, not just aesthetics.
  • 🏗️
    Enterprise & Startup Fluency — Designed for Amazon Prime, HSBC, Nestlé at scale and built scrappy MVPs for rural platforms and wellness startups.
  • 💻
    Front-End Fluency — HTML, CSS, Laravel Blade, REST API understanding. Design intent is preserved all the way through to production.
  • 🤖
    Gen AI Native — Shipped Photo Aging APIs, LLM chatbot UX, and AI-driven personalisation as live product features — with real engagement metrics to show for it.
  • 🌐
    SEO-Friendly, Accessible Products — WCAG 2.2 compliant, mobile-responsive, and optimised for performance across all deliverables.
  • 📞
    Transparent Communication — Clear timelines, regular updates, and client-focused solutions. No surprises, no excuses — just delivery.
Education & Certifications

Always learning, always shipping

🎓
21st Century Design with Don Norman — Master Class
Interaction Design Foundation · 2025
📊
Data-Driven Design: Quantitative Research for UX
Interaction Design Foundation
🤖
AI for Designers + Intro to Generative AI
IDF + Google Cloud Skills Boost
🗺️
Journey Mapping + Design Thinking: The Ultimate Guide
Interaction Design Foundation
⚡
Agile Methods for UX Design
Interaction Design Foundation
🎨
Design for Thought and Emotion
Interaction Design Foundation
🔬
User Research — Methods and Best Practices
Interaction Design Foundation
📋
Business Analysis & Process Management + Jira Scrum
Coursera
🏫
Web & Graphic Design — Full Time Diploma
Arena Multimedia, Mumbai · 2012
🎓
Bachelor of Arts
UP Board · 2009–2012
Key Clients & Brands

Trusted by brands that matter

Amazon Prime
HSBC
Nestlé
Mahindra
Volkswagen
Godrej
SBI Life
NASSCOM
Viacom18
Tata Sky
Swiggy
Zomato
Skoda
Renault
Sun Pharma
Aditya Birla
IIFL
Duracell
Axis Bank
DBS Bank
Tata AIA
Colors TV
Lodha Group
Amway
Brands & Ventures

Building while I consult

🏢
HNK Media
A creative and digital experience agency focused on branding, UX, and storytelling. SEO, Social Media, Web Design, Google/Meta Ads, Brand Identity, Content Marketing — for businesses across Mumbai and India.
hnkmedia.com →
🍔
BudgetBytes
A growing digital F&B platform concept — applying product thinking and service design to the consumer food experience. Currently in active development.
BudgetBytes.in →
🏎️
RaceXperience
A unique RC drift racing experience concept — bringing enthusiast motorsport culture to a consumer event format. Where UX meets physical experience design in a brand-new category.
Concept Stage →
Let's Build Something Great

Looking for a reliable
design partner?

Whether you need a Product Owner, UX Lead, or design consultant — I bring a hands-on, results-driven approach to every project.

Start a Conversation → View LinkedIn ↗
sanaullah7867@gmail.com +91 8080492427 sanaullahkhan.in hnkmedia.com
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