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sanaullah7867@gmail.com

  • Mumbai
  • Maharashtra
  • India

HELLO, I'M SANAULLAH KHAN

Product Designer in Mumbai
Helping Brands Build Meaningful Digital Experiences

Hi, I’m Sanaullah Khan — a Product Designer, UX Strategist, and Founder of HNK Media.
I help startups and brands design digital products that are simple, scalable, and built for real users. With 12+ years of experience across fintech, SaaS, and ecommerce, I focus on creating experiences that not only look good but actually work. From idea to execution, I bring together UX thinking, product strategy, and system design to build meaningful digital experiences.

About Me
About
About
Sanaullah Khan
Amazon Prime· HSBC· Nestlé· Mahindra· Volkswagen· Aditya Birla· SBI Life· Viacom18· Swiggy· Zomato· Godrej· NASSCOM· Tata Sky· Skoda· Renault· Sun Pharma· IIFL· Duracell· Amazon Prime· HSBC· Nestlé· Mahindra· Volkswagen· Aditya Birla· SBI Life· Viacom18· Swiggy· Zomato· Godrej· NASSCOM· Tata Sky· Skoda· Renault· Sun Pharma· IIFL· Duracell·

MEET SANAULLAH KHAN -
PRODUCT OWNER, SERVICE DESIGNER, UX STRATEGIST, MUMBAI, INDIA.



About Me

Thinking in Systems,
Designing for Humans

I'm a Product Owner and UX Strategist based in Mumbai with over 12 years of experience turning complex business challenges into elegant, measurable digital experiences.

My strength lies in connecting user experience, operations, and revenue impact. I don't just improve usability — I identify gaps across the entire service system and turn them into measurable growth opportunities.

In 2025–2026, I led an independent restaurant transformation applying UX, operational strategy, and product thinking to drive ~70% revenue growth in under 8 months — while building a custom inventory,analytics, and Zomato-integrated management system from scratch.

I also bring hands-on front-end fluency (HTML5, CSS3, Laravel Blade, REST APIs), which means I'm the rare designer who bridges the gap between design, product, and engineering without losing anything in translation.


About Me Download Resume

Career Timeline

2025 – 2026
Growth Strategy & Restaurant Transformation
Independent consulting — led end-to-end UX + ops transformation driving ~70% revenue growth in 8 months. Built a custom inventory & analytics system.
2017 – 2025
Principal UX Designer & Product Strategist
ABC Designs — Led UX strategy for enterprise platforms across FinTech, Health, Insurance, and FMCG. Introduced design systems, reduced dev handoff errors by 40%. Mentored 6+ designers.
2019 – Present
Founder — HNK Media
Digital experience agency focused on branding, UX, and storytelling. Mumbai-based, working across India.
2012 – 2017
UI Designer → Senior UX/UI Designer
Evolved from executing UI mockups to leading complete UX design cycles for web and mobile across finance, wellness, and e-commerce. Self-taught front-end (HTML, CSS, Laravel Blade).
2012
UX/UI Designer — Sportz Interactive
Real-time multilingual sports dashboards for Dubai Sports & 2012 Olympics. 15% improvement in page load speed, 20% DAU growth.
UX Design Web Solutions Product/Service Design Branding strategy UX Research Digital Solutions UX Strategy
UX/UI Design Generative AI in Design Typography Experience Architecture Architectural Design UX Audit & Optimization Digital Product Design
Core Strengths

What I do exceptionally well

01
⬡
Service Design & Blueprinting
I design holistic service experiences — aligning people, processes, digital channels, and support systems through service blueprints and touchpoint maps that actually work in the real world.
02
◎
UX Strategy & Systems Thinking
I design ecosystems, not just screens. From enterprise platforms to multi-touchpoint consumer journeys — I build scalable structures that hold up under real-world complexity and scale.
03
⌘
Product Ownership & Roadmapping
Sprint planning, user stories, backlog management, stakeholder alignment. I bridge design and product with the rigour of a PM and the craft of a senior UX designer — simultaneously.
04
◈
Revenue-Focused Design
I tie design decisions to KPIs and business outcomes. Funnel analysis, conversion optimisation, A/B testing, and heuristic audits — all translated into product improvements, not presentations.
05
✦
Generative AI in Design
Integrating AI (ChatGPT UX flows, Photo Aging APIs, LLM chatbot UX) into real product workflows — not as experiments, but as shipped features with measurable engagement gains.
06
≡
Design Systems & Front-End Fluency
Atomic component libraries in Figma that engineering teams actually use. And because I understand HTML, CSS, and Laravel Blade — handoff errors drop by 40%.
Selected Work

Solving real problems
through product design



Skills & Tools

Built on a full-stack
design foundation

Product & Strategy
Product Strategy
Service Design
Agile / Scrum
KPI Alignment
Roadmapping
Stakeholder Mgmt
UX Research & Design
UX Architecture
User Research
Journey Mapping
Design Systems (Figma)
Usability Testing
Accessibility WCAG 2.2
Technology
HTML5 / CSS3
Tailwind / Bootstrap
Laravel Blade
REST API (Conceptual)
Generative AI UX
CleverTap / Analytics

Also proficient in

A/B Testing Heuristic Evaluation Atomic Design Emotional Design Conversion Optimisation UX Writing Persona Development Service Blueprinting Information Architecture Gamification UX Dashboard Design Responsive / Mobile-First Interaction Design Data-Driven Design Contextual Inquiry Sprint Planning Component Libraries Frontend Development Generative Ai Photo Aging API UX
Design Process

How I turn problems
into solutions

01
Discover & Define
Stakeholder interviews, contextual inquiry, competitive analysis. Frame the right problem before solving anything.
02
Synthesise & Strategise
Affinity mapping, JTBD, service blueprints. Turning insights into a clear, stakeholder-aligned design strategy.
03
Ideate & Architect
Wireframing, IA, atomic design. Low-fi exploration and testing before committing to high-fidelity.
04
Prototype & Validate
Clickable prototypes, usability tests, A/B experiments. Validate assumptions before they become expensive code.
05
Ship & Iterate
Dev handoff, QA, post-launch analytics. Design doesn't stop at handoff — it ends with measured outcomes.
Domain Expertise

Industries I've
designed inside

FinTech & InsurTech
SBI Life IIFL Indian Gold Aditya Birla
2017–Present
E-commerce & OTT
Amazon Prime Viacom18 Tata Sky
2017–2024
FMCG & Automotive
Nestlé Volkswagen Skoda Renault Mahindra
2017–2023
Healthcare & Pharma
Sun Pharma DHA Health HSBC Wellness
2018–2024
F&B & Real Estate
Zomato Swiggy Lodha Group Godrej
2020–2026
Why Sanaullah Khan

The rare designer who thinks like a PM

I don't just design screens. I own product outcomes — from discovery and roadmapping to shipping and measuring what actually changed.

Sanaullah Khan · Product Owner & UX Strategist · Mumbai
  • Product Owner experience

    — Sprint planning, user stories, backlog management, and coordination across engineering, QA, legal, and business stakeholders.

  • Revenue-focused design

    — Led initiatives driving ~70% revenue growth and 40% engagement gains through measurable, outcome-led design decisions.

  • Enterprise & startup scale

    — Designed for Amazon Prime, HSBC, and Nestlé at scale — and built scrappy MVPs for rural platforms and wellness startups.

  • Founder mindset

    — Running HNK Media gives me business fluency: CAC, LTV, retention, and what "good UX" actually means for P&L.

  • Gen AI native

    — Shipped Photo Aging APIs, LLM chatbot UX, and AI-driven content personalisation as live product features — not side projects.

  • Front-end fluency

    — HTML, CSS, Laravel Blade, REST API understanding. Handoff accuracy improves significantly when the designer can speak engineering.

  • IDF Certified

    — Don Norman masterclass, AI for Designers, Design Thinking, Journey Mapping, Agile UX — 10+ certifications from Interaction Design Foundation.

Education & Certifications

Always learning,
always shipping

🎓
21st Century Design with Don Norman
Interaction Design Foundation — 2025 (Master Class)
📊
Data-Driven Design: Quantitative Research for UX
Interaction Design Foundation
🤖
AI for Designers + Intro to Generative AI
IDF + Google Cloud Skills Boost
🗺️
Journey Mapping + Design Thinking: Ultimate Guide
Interaction Design Foundation
⚡
Agile Methods for UX Design
Interaction Design Foundation
🎨
Design for Thought and Emotion
Interaction Design Foundation
🔬
User Research — Methods and Best Practices
Interaction Design Foundation
📋
Business Analysis & Process Management
Coursera + Jira SCRUM Project Management
Clients & Brands

Trusted by brands
that matter

Amazon Prime
HSBC
Nestlé
Mahindra
Volkswagen
Godrej
SBI Life
NASSCOM
Viacom18
Tata Sky
Swiggy
Zomato
Skoda
Renault
Sun Pharma
Aditya Birla
IIFL
Duracell
Lodha Group
Axis Bank
Amway
Bharat Inclusion
IIA Mumbai
MTV Fully Faltoo
Let's Connect

Got a product
challenge in mind?

Looking for a Senior Product Designer, UX Lead, or Product Owner who ships and measures outcomes? Let's talk.

Start a Conversation → View LinkedIn ↗
sanaullah7867@gmail.com +91 8080492427 sanaullahkhan.in hnkmedia.com
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