Hi, I’m Sanaullah Khan — a Product Owner and Service Design Leader with 12+ years of experience crafting seamless digital and service experiences across FinTech, FuelTech, Consumer Tech, and Media domains.

I specialize in end-to-end service design, journey mapping, cross-functional collaboration, and experience strategy — transforming fragmented touchpoints intocohesive, human-centered services that deliver value at every stage of the user journey.

🌍 A Journey Built on Systems Thinking & Experience Craft

My career began in 2012 as a Graphic Designer, and over time, I evolved through UI/UX Design, Front-End Engineering, and Team Leadership — mastering the full product lifecycle. By 2015, I was designing and building scalable web/mobile interfaces with HTML, CSS, JS, and Laravel. This hands-on foundation gave me a strong lens for balancing usability, performance, and business intent.

In 2018, I took on leadership roles — mentoring teams, aligning cross-discipline goals, and ensuring delivery through agile processes. The pandemic year of 2020 marked a key shift: I led complex, cross-platform virtual event ecosystems for brands like Amazon Prime Video, Axis Bank, Nestlé, Colors TV, and VOOT, delivering multi-stakeholder experiences in record timelines.

🔍 Service Design: My Core Strength Today

Today, I focus deeply on Service Design — designing holistic experiences that span user needs, business processes, digital channels, and support systems. I work as a full-time Product Owner, leading initiatives across UPI, EMI integrations, eKYC, customer onboarding, GenAI support flows, and mobile-first journeys. My work includes:

• 1. Service Blueprinting to align people, processes, and tech touchpoints.
• 2. Journey Mapping & Friction Audits to reduce drop-offs and enhance loyalty.
• 3. Information Architecture and Flow Design for scalable navigation.
• 4. UX Writing Systems and Design Systems for brand and voice consistency.
• 5. Cross-functional collaboration across Legal, Product, Engineering, and Customer Care.
• 6. Data-informed decision-making using user insights, analytics, and research.

Whether it's simplifying a multi-step loan journey or crafting a seamless LPG refill and payment service — I bring together design thinking, product mindset, and systems design to deliver services that work in the real world.

🤝 Let’s Build Services That Users Love

If you’re looking for a Service Designer, UX Strategist, or Product Ownerwho can connect user pain points to business outcomes — while navigating complexity with clarity — let’s collaborate. I bring a rare mix of executional depth and strategic vision to create services that are useful, usable, and unforgettable.